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FLOWBANK, the Swiss online bank, launched a month-long online trading tournament with great international celebrity athletes: the FlowBank Championship. It took place from 10 May to 10 June, 2023, with eight celebrity athletes and was the first online trading challenge of its kind. Such initiative is, of course, backed by a clear commitment: FlowBank is pursuing nothing less than the mission of making the financial markets accessible to all.
Created for the accompanying campaign ‘Trade Like a Champion’ was a series of eight digital videos produced in Warsaw, Nice and Milan. Participants of the very first FLOWBANK Trading Championship included Pierre Gasly from Formula 1 racing and Olympic athlete Alexander Zverev.
All of whom had only one goal: to win. That is, by receiving the highest returns! Developments of the individual virtual trading account could be followed in real time on the Instagram channel of FlowBank. The winner in the end was French Formula 1 pro Pierre Gasly.
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