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Rebellious technology and striking style – with the REEBOK Zig Kinetica sneaker, you are and will always be unexpectedly different. The motifs and film were produced for the client ZALANDO at the beginning of this year by HANNE EVANS PRODUCTION SERVICES in the French port, Marseille. The spot was directed by Christopher Müller, and photos were shot by Christian Werner.
REEBOK on the shoe: “The Zig Kinetica draws inspiration from space exploration and the wonders of unknown worlds. The upper is made of breathable mesh, with a neoprene collar and strategic support zones for an extra-comfortable feel. The revolutionary cushioning propels you forward with springy responsiveness. Splashes of color accents exude stand-out flair.”
Zalando is among Europe’s leading online platforms for fashion and lifestyle. Founded in 2008 in Berlin, Zalando today offers its more than 28 million active customers products in the areas of clothing, shoes, accessories, and cosmetics. GoSee: