For the launch of the Fall/Winter 2024/2025 season, Burlington is kicking off a new campaign, "STAY YOUR STYLE," aimed at increasing brand awareness and attracting new target audiences. The challenge of the campaign was to find a brand-defining element that positions Burlington within the British heritage and tradition, in collaboration with the creative agency TRESTER BOLO.
"The British, the special element for us here is the attitude: it is this attitude that gives you the freedom to live your life—your quirks and idiosyncrasies—confidently. And it is exactly this attitude that transforms clothing into fashion and a brand," says Frank Hose, founder and creative director of TRESTER BOLO.
The campaign, under the slogan "STAY YOUR STYLE," highlights with the brand's characteristic "twinkle in the eye" that with the right attitude and the perfect Burlington socks, anyone can stylishly and confidently express their mood.
Nadine Steinhübel, Head of Brand & Product at Burlington: "The new Burlington brand campaign 'STAY YOUR STYLE' is based on evolution rather than revolution: it builds on the proven visual language while adding a brand-defining element with high recognition value. With this approach, we transform pure fashion communication into brand communication."
The campaign consists of 12 key stories, showing models in unconventional and unexpected situations, spanning across the upcoming Fall/Winter season and the following Spring/Summer season—conveying a consistent, cross-seasonal message.
"The British, the special element for us here is the attitude: it is this attitude that gives you the freedom to live your life—your quirks and idiosyncrasies—confidently. And it is exactly this attitude that transforms clothing into fashion and a brand," says Frank Hose, founder and creative director of TRESTER BOLO.
The campaign, under the slogan "STAY YOUR STYLE," highlights with the brand's characteristic "twinkle in the eye" that with the right attitude and the perfect Burlington socks, anyone can stylishly and confidently express their mood.
Nadine Steinhübel, Head of Brand & Product at Burlington: "The new Burlington brand campaign 'STAY YOUR STYLE' is based on evolution rather than revolution: it builds on the proven visual language while adding a brand-defining element with high recognition value. With this approach, we transform pure fashion communication into brand communication."
The campaign consists of 12 key stories, showing models in unconventional and unexpected situations, spanning across the upcoming Fall/Winter season and the following Spring/Summer season—conveying a consistent, cross-seasonal message.
