Blogs // 34 Blogs by GoSee FASHION
MARCEL OSTERTAG – “THE BLUE HOUR” Autumn/Winter 2026
For designer Marcel Ostertag, the fleeting moment between day and night becomes the poetic starting point of his Autumn/Winter 2026 collection, “The Blue Hour.” The collection unfolds as a contemporary fashion narrative about transformation, connection and quiet strength.
Inspired by the atmosphere of this brief yet powerful transition, Ostertag creates silhouettes that balance calmness and energy. Flowing fabrics meet precise tailoring, while deep shades of blue merge with softer tones – echoing the subtle shifts of light that occur during twilight.
“The Blue Hour” celebrates the moment of change: a time when contrasts dissolve and new possibilities emerge. With this collection, Marcel Ostertag translates emotion into fashion, expressing a vision of community, optimism and the understated power of transformation.
The collection was developed in two creative retreats: the Baltic seaside town of Ahrenshoop and the lakeside landscape of Lake Tegernsee. Away from the rhythm of the fashion industry, Ostertag found space for reflection and a renewed creative direction. The surrounding nature became more than inspiration – it turned into an integral part of the design process. Photographs of evening moods – the deep blue of the Baltic Sea and glowing sunsets over the lake – were transformed directly into prints, forming the emotional core of the collection.
Photography: @deboraspanhol
Jewellery Design: @nicole_hayduga_official
Muse: @kisha.ha @her.management
Make Up: @sam.hill.makeupartist @cecilia_walbrodt @inclover_academy
Hair Styling: @danielfelixbruns @marcuskoehler_thecolorbar @l.carls @goldwell_dach
Location: @westingrandberlin
Pr: @blackbirdberlin
© // 18 files show complete blog
Inspired by the atmosphere of this brief yet powerful transition, Ostertag creates silhouettes that balance calmness and energy. Flowing fabrics meet precise tailoring, while deep shades of blue merge with softer tones – echoing the subtle shifts of light that occur during twilight.
“The Blue Hour” celebrates the moment of change: a time when contrasts dissolve and new possibilities emerge. With this collection, Marcel Ostertag translates emotion into fashion, expressing a vision of community, optimism and the understated power of transformation.
The collection was developed in two creative retreats: the Baltic seaside town of Ahrenshoop and the lakeside landscape of Lake Tegernsee. Away from the rhythm of the fashion industry, Ostertag found space for reflection and a renewed creative direction. The surrounding nature became more than inspiration – it turned into an integral part of the design process. Photographs of evening moods – the deep blue of the Baltic Sea and glowing sunsets over the lake – were transformed directly into prints, forming the emotional core of the collection.
Photography: @deboraspanhol
Jewellery Design: @nicole_hayduga_official
Muse: @kisha.ha @her.management
Make Up: @sam.hill.makeupartist @cecilia_walbrodt @inclover_academy
Hair Styling: @danielfelixbruns @marcuskoehler_thecolorbar @l.carls @goldwell_dach
Location: @westingrandberlin
Pr: @blackbirdberlin
© // 18 files show complete blog
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
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Marcel Ostertag A/W 2026 'The Blue Hour'
BURLINGTON brand campaign „STAY YOUR STYLE“ A/W 2024/25
For the launch of the Fall/Winter 2024/2025 season, Burlington is kicking off a new campaign, "STAY YOUR STYLE," aimed at increasing brand awareness and attracting new target audiences. The challenge of the campaign was to find a brand-defining element that positions Burlington within the British heritage and tradition, in collaboration with the creative agency TRESTER BOLO.
"The British, the special element for us here is the attitude: it is this attitude that gives you the freedom to live your life—your quirks and idiosyncrasies—confidently. And it is exactly this attitude that transforms clothing into fashion and a brand," says Frank Hose, founder and creative director of TRESTER BOLO.
The campaign, under the slogan "STAY YOUR STYLE," highlights with the brand's characteristic "twinkle in the eye" that with the right attitude and the perfect Burlington socks, anyone can stylishly and confidently express their mood.
Nadine Steinhübel, Head of Brand & Product at Burlington: "The new Burlington brand campaign 'STAY YOUR STYLE' is based on evolution rather than revolution: it builds on the proven visual language while adding a brand-defining element with high recognition value. With this approach, we transform pure fashion communication into brand communication."
The campaign consists of 12 key stories, showing models in unconventional and unexpected situations, spanning across the upcoming Fall/Winter season and the following Spring/Summer season—conveying a consistent, cross-seasonal message.
© // 7 files show complete blog
"The British, the special element for us here is the attitude: it is this attitude that gives you the freedom to live your life—your quirks and idiosyncrasies—confidently. And it is exactly this attitude that transforms clothing into fashion and a brand," says Frank Hose, founder and creative director of TRESTER BOLO.
The campaign, under the slogan "STAY YOUR STYLE," highlights with the brand's characteristic "twinkle in the eye" that with the right attitude and the perfect Burlington socks, anyone can stylishly and confidently express their mood.
Nadine Steinhübel, Head of Brand & Product at Burlington: "The new Burlington brand campaign 'STAY YOUR STYLE' is based on evolution rather than revolution: it builds on the proven visual language while adding a brand-defining element with high recognition value. With this approach, we transform pure fashion communication into brand communication."
The campaign consists of 12 key stories, showing models in unconventional and unexpected situations, spanning across the upcoming Fall/Winter season and the following Spring/Summer season—conveying a consistent, cross-seasonal message.
© // 7 files show complete blog
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
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BURLINGTON 'STAY YOUR STYLE' A/W 2024/2025
Bottega Veneta Fall/Winter 24 by Magnum photographer Alec Soth
The Bottega Veneta Fall/Winter 2024 campaign, photographed by Alec Soth, is a fusion of creativity and artistic expression. After Alec Soth already worked with the brand for the spring/summer 2024 campaign and accompanied creative director Matthieu Blazy to Tokyo, this time the creative partnership continued in the arid landscapes of Utah and Nevada. Blazy incorporated his desert inspirations into the design, which gave the images a unique, mystical quality.
The campaign captures not only the beauty and craftsmanship of the Bottega Veneta collection, but also the deep connection between the creative director and the photographer, who together tell a visual story that goes beyond the ordinary.
Alec Soth, a renowned American photographer, is known for his poetic and often melancholic series of images that capture everyday life and the quiet beauty in unusual moments. His work includes photographic travel and “on the road” images in the documentary style tradition of Walker Evans, Robert Frank and Stephen Shore. He has had over 50 solo exhibitions and published 24 books, including Sleeping by the Mississippi (2004), Songbook (2015), I Know How Furiously Your Heart is Beating (2019), and A Pound of Pictures (2022).
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The campaign captures not only the beauty and craftsmanship of the Bottega Veneta collection, but also the deep connection between the creative director and the photographer, who together tell a visual story that goes beyond the ordinary.
Alec Soth, a renowned American photographer, is known for his poetic and often melancholic series of images that capture everyday life and the quiet beauty in unusual moments. His work includes photographic travel and “on the road” images in the documentary style tradition of Walker Evans, Robert Frank and Stephen Shore. He has had over 50 solo exhibitions and published 24 books, including Sleeping by the Mississippi (2004), Songbook (2015), I Know How Furiously Your Heart is Beating (2019), and A Pound of Pictures (2022).
© // 0 files show complete blog
