For the launch of the Fall/Winter 2024/2025 season, Burlington is kicking off a new campaign, "STAY YOUR STYLE," aimed at increasing brand awareness and attracting new target audiences. The challenge of the campaign was to find a brand-defining element that positions Burlington within the British heritage and tradition, in collaboration with the creative agency TRESTER BOLO.

"The British, the special element for us here is the attitude: it is this attitude that gives you the freedom to live your life—your quirks and idiosyncrasies—confidently. And it is exactly this attitude that transforms clothing into fashion and a brand," says Frank Hose, founder and creative director of TRESTER BOLO.

The campaign, under the slogan "STAY YOUR STYLE," highlights with the brand's characteristic "twinkle in the eye" that with the right attitude and the perfect Burlington socks, anyone can stylishly and confidently express their mood.

Nadine Steinhübel, Head of Brand & Product at Burlington: "The new Burlington brand campaign 'STAY YOUR STYLE' is based on evolution rather than revolution: it builds on the proven visual language while adding a brand-defining element with high recognition value. With this approach, we transform pure fashion communication into brand communication."

The campaign consists of 12 key stories, showing models in unconventional and unexpected situations, spanning across the upcoming Fall/Winter season and the following Spring/Summer season—conveying a consistent, cross-seasonal message.
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The Bottega Veneta Fall/Winter 2024 campaign, photographed by Alec Soth, is a fusion of creativity and artistic expression. After Alec Soth already worked with the brand for the spring/summer 2024 campaign and accompanied creative director Matthieu Blazy to Tokyo, this time the creative partnership continued in the arid landscapes of Utah and Nevada. Blazy incorporated his desert inspirations into the design, which gave the images a unique, mystical quality.

The campaign captures not only the beauty and craftsmanship of the Bottega Veneta collection, but also the deep connection between the creative director and the photographer, who together tell a visual story that goes beyond the ordinary.

Alec Soth, a renowned American photographer, is known for his poetic and often melancholic series of images that capture everyday life and the quiet beauty in unusual moments. His work includes photographic travel and “on the road” images in the documentary style tradition of Walker Evans, Robert Frank and Stephen Shore. He has had over 50 solo exhibitions and published 24 books, including Sleeping by the Mississippi (2004), Songbook (2015), I Know How Furiously Your Heart is Beating (2019), and A Pound of Pictures (2022).
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You are cordially invited to Neo.Fashion, the biggest platform for fashion graduates in Germany, which takes part once a year during Berlin Fashion Week. This time Neo.Fashion introduces the new format Aspiring Designers, where young labels can present their collections in a showroom and and two collective show. With this, Neo.Fashion. continues to develop and offer young designers a unique platform for promoting young talents in Germany.

For the second time, the "NEO.FASHION. Award" will take place. The Best Graduates, the essence of the best German fashion design graduates, were nominated by 11 fashion schools.

On top of this Neo.Fashion will host a showcase with Ethiopian designers and one with designers from Ukraine alongside the well renowned European Fashion Award FASH who will be presenting the winners of this years edition.
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