News // 1 News by Felix Schöppner

featured by Marc Trautmann : MARC TRAUTMANN presents BMW M4 x RICK OWENS

Two worlds collide in vibrant and contrasting Cape Town: the avant-garde fashion of Rick Owens and the dynamic BMW M4 sports car.

Created under the blazing South African sun was an impressive series of images that impressively showcases the symbiosis of fashion and design. The powerful lines and striking design of the M4 engage in a harmoniously interplay with the dark, sculptural works of Rick Owens in the bright sunshine.

Smooth & shiny metal meets the unfamiliar, flowing fabrics of fashion. The harsh light is intrinsic to the narrative as it intensifies shadows and features, making metallic surfaces glisten even more brilliantly while adding depth and texture. In unison, they tell a visual story that captures both the dynamism and power of modern automotive design and the essence of avant-garde fashion culture in deeper, more artificial dimensions.

The images of the series are not only a tribute to two icons of their respective worlds but also an expression of what follows when fashion meets speed and when avant-garde meets performance. 

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04.06.2024 show complete article