news FILME VON DRAUSSEN : ‘Up is better than down’ : the cinema spot for BÄCHLI MOUNTAIN SPORTS presents big emotions in powder snow and ignites our passion for hitting the slopes

The temperatures are sinking, and the higher summits are already covered by the white splendor. It won’t be long until the first ski tours are taken. The outdoor video and photo production company Filme von Draussen from Zurich dramatized the beauty of ski tours, freeriding and snow shoe hiking in the new campaign for Bächli Mountain Sports, the retail specialist for mountain sports in Switzerland.

“Embracing the campaign claim ‘Up is better than down’, Zurich-based video and photo production company Filme von Draussen staged big emotions – the kind you experience in thin air and on powder snow. At the heart of the campaign is a cinema spot within the context of the new James Bond film.

It is supported by flight videos across online platforms. To address fans of various sports – for instance ski tourers, freeriders and snow shoe hikers – in social media with targeted measures, there are also a range of videos for the specific target groups,” the agency tells GoSee.

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02.11.2021 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article