The world is waking up… At FIXIP, innovation is at the heart of everything they do. The R&D team from The LAB has just created a campaign film for the new all-electric Audi e-tron GT – produced almost completely with CGI, thus opening up entirely new possibilities for automotive advertising.

FIXIP explains : “This project emerged from the recognition that many automotive campaigns tend to have similar settings and environments, often due to budgetary or logistical constraints. To address this, The LAB has developed a new workflow designed to create unique and immersive environments. Departing from conventional clichés, the film presents a refreshed vision of the automotive world that aligns with contemporary challenges.

Inspired by the solarpunk movement, FIXIP aimed to infuse the film with a positive and sustainable message that complements Audi’s electric vehicles. This movement, which combines technology with ecological principles, guided the creation of a utopian future where...