News // 17 News by FIXIP
FIXIP STUDIO is redefining automotive campaigns by leveraging cutting-edge technologies like Unreal Engine to create ultra-realistic, fully customizable virtual environments. Say goodbye to budget and logistical constraints—brands can now shoot in unique settings without physical or weather-related limitations.
At the FIXIP LAB, every texture and detail is meticulously crafted to ensure total immersion. This approach speeds up production while offering unmatched creative flexibility.
With these tools, agencies can experiment with different angles, lighting, and staging in real time, optimizing the creative process. This responsiveness allows for precise adjustments to meet client expectations while maintaining exceptional visual quality.
GoSee : fixip.today
20.02.2025
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FIXIP Studio and photographer Caleb Kuhl recently worked on the new TOYOTA HIGHLANDER HYBRID Limited 25th Edition. T The shoot took place in the north of San Francisco, near Mendocino. There, the team was greeted with stunning landscapes but also faced challenging weather conditions, including gray skies and occasional fog. On set, FIXIP's CGI & Postproduction team was able to quickly adapt and make the necessary adjustments during post-production.
The main focus during post-production was to replace the dull sky with a vibrant blue, enhance the car's bodywork, and recreate natural lighting as if the photos had been taken in bright sunlight. The team also paid meticulous attention to the backgrounds and the car’s finish to bring the images to life, all while staying true to the aesthetic Toyota was seeking.
The project concluded with a series of dynamic and impactful images, and the FIXIP team is especially proud of the final result.
CREDITS
Client: TOYOTA
Photography/Director - Caleb Kuhl
CD - Christiana Waldal
Agency Producer - Dito Prado
Producer - Michele Fleury / Cypress Peak Productions
Retouching - FIXIP
Styling - Alvin Stillwell
Props - Kristina Kitchen
21.11.2024
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FIXIP Studio, in collaboration with photographer MP Curtet, used the innovative Gybow technology to revolutionize automotive photography. This approach offers a solution that not only ensures absolute confidentiality for highly sensitive vehicle models - where, as is so often the case, absolute secrecy is required - but also opens up a world of creative possibilities for all types of car photo shoots.
With Gybow, photographers can capture stunning images in a variety of environments - snowy landscapes, forests, urban settings and more - while keeping the vehicle safe in the studio. Advanced backplates and dome setups create dynamic, realistic scenes that push the creative boundaries seemingly to infinity.
Gybow has been tested and refined by FIXIP and MP Curtet and is ideal for confidential models, prototypes and concept cars. It works with all vehicles and produces highly realistic images with exceptional detail.
“This ground-breaking technology has the potential to transform automotive photography, enabling secure, confidential shots with unlimited creative possibilities.” Patrick Curtet, photographer.
Discover the full project at the link below.
GoSee : fixip.today/the-lab-fixip/gybow-technology
CREDITS
Photographers: MP CURTET https://mpcurtet.com/
Post-processing: FIXIP - THE LAB https://www.fixip.today/
Producer: GYBOW gybow.com
11.11.2024
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