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news | 23.09.2021

STUDIO THOM PFISTER delivers the eye-catching pattern and logo design for the Sixth Sense campaign by ZWEIFEL CHIPS for Jung von Matt Limmat

The agency Jung von Matt LIMMAT commissioned Studio Thom Pfister to develop a design, which is an essential part of the new ‘Sixth Sense’ campaign for ZWEIFEL CHIPS. The focus is on six new chips flavors, all with the same look, numbered from one to six. The trick is to find out which ingredients are hidden behind the mysterious flavors.

As an overarching campaign look, Studio Thom Pfister developed a black and white Sixth Sense pattern that is ubiquitous from packaging, to the campaign hub, or animated social media elements. All channels of the campaign come together on www.sixth-sense.ch.

We present you the campaign here on GoSee. And Schweizer Werbewoche published an interview with Philip Honegger, Head of Marketing & Communication at Zweifel, and Annette Häcki, Executive Creative Director at Jung von Matt Limmat, about team work, surprises and innovation at the traditional company.

Studio Thom Pfister is a brand and communication agency from Bern, Switzerland. The book THOM PFISTER SWISS GRAPHIC DESIGN was recently published which we presented you here on GoSee. Following the vernissage in Bern (KLEIN REPORT reported), the compendium was presented last week in Paris.

 

news | 20.09.2021

NEW SIGNING – French illustrator Claire PROUVOST c/o JSR AGENCY with digital works, paintings, album covers, packaging and murals inspired by the geometric style of Cubism

London-based agency JSR is delighted to welcome an exciting new entry to its roster of illustrators : "Claire Prouvost is a French illustrator inspired by the cubist art movement. Her style is fresh, colorful and bold. She loves to diversify, equally comfortable in creating digital illustrations as she is in illustrating large-scale murals. She seeks the perfect dynamic composition by combining softer lines with angular shapes and flat color layers. Clients include Gucci, Brown Thomas, Lavazza, Guinness, La Redoute, LG, WordPress, the Dublin Inquirer, Arte, Oh Comely, and Paulette."

Claire just illustrated murals for GUINNESS and large window decorations for BROWN THOMAS – and we found a wonderful post by the illustrator on Insta: "As a respectable French woman, this article caught my eye 🚀, ‘Bordeaux-ver the moon: French wine to return from the space station after twelve months. Experts looking forward to tasting some of the twelve bottles of Bordeaux that would splashdown in the Gulf of Mexico via a SpaceX Dragon capsule’ ✨ 🌙 I would love to have a taste!

 

news | 20.09.2021

‘The Day the World Came to Town’ – a story about hospitality for READER’S DIGEST, illustrated by R. FRESSON c/o JSR AGENCY

In the small town of Gander in Canada’s Newfoundland, 38 aircraft hat to emergency land after the terror attacks on 11 September, 2001. The population welcomed the more than 6000 stranded passengers with overwhelming friendliness and goodwill. ‘The Day the World Came to Town’ is the title of a heartwarming story in READER’S DIGEST, for which R. FRESSON c/o JSR AGENCY illustrated the opener.

We also present you further work by the illustrator – and more is available via JSR AGENCY.

Flag and map enthusiast R. Fresson makes illustrations that nod kindly to the past. Ruby hand-draws in pen and ink, then colors digitally, inspired by the print processes of early 20th century comics and magazines. Her line-work is lodged in the ligne-claire style, made famous by Joost Swarte, Bob de Moor, and of course, Hergé. Ruby’s bright and bold compositions are influenced by her time in Japan, where she practiced woodblock printing in Kyoto and studied the Ukiyo-e style of Hokusai and Hiroshige. Humor is an important aspect to R. Fresson’s work, and she continues to develop a witty practice with a dextrous vintage aesthetic, working with clients including Apple, BMW, the New York Times, Bayern Munich FC, Monocle, The Guardian, GQ, and The New Yorker.”