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news | 17.05.2023

We present the all-new 2023 NISSAN Ariya, Nissan’s first all-electric crossover – with campaign artwork from the lens of MP CURTET and post by FIXIP

The new ARIYA is the stunning expression of Nissan’s new vision. A single horizontal line replaces fussy contours. Slim LED headlights shine brightly at night, then seemingly disappear during the day. The lounge-like interior, featuring slim profile Zero Gravity seats, provides a welcoming and comfortable environment for driver and passengers alike.

MP CURTET were commissioned by the advertising agency TBWA/Chiat to capture this vision in emotional images. The resulting campaign is now appearing on walls, screens and media channels all across the USA.

“TBWA/Chiat commissioned us to create split screen visuals. After quite a few travels and a week of shooting, we teamed up with post production house FIXIP to master the images.” MP CURTET tell us.

Equipped with e-4ORCE technology, dual motors and a unique all-wheel drive powertrain, ARIYA delivers the perfect balance between powerful and unprecedented control in all driving conditions. With an increased range, Nissan Intelligent Mobility in its purest form and an award-winning design, the new ARIYA stands for a new era of e-mobility.

It doesn’t stop there : the all-electric Nissan ARIYA aced the latest NCAP crash test with five out of five possible stars. And the new electric crossover checked all boxes in terms of passenger safety for independent test lab Euro NCAP.

GoSee : fixip.todaympcurtet.com


CREDITS
Agency: @tbwachiatny @barneyjbaxter@spgold @meggggggggo @ejbosch@sammie_heston @shawnaklein
Client: @nissan @nissanusa
Production: @jbabor5
Photo: @mpcurtet
Retoucher: @fixip.today @mika.laujin
@lacreativeteam
Stylists: @sisterstyling
HMU: @irismoreaumakeup
For Stills


REPRESENTED BY 
#mpcurtet rep by @bareps in USA
@severin.wendeler in Europe
@beamphotographyparis in France
@madeinaustria_co @_madeinaustria in Central/South America
For Commercial @lorddanger

 
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news | 16.05.2023

‘The Art of Safety: Here’s to over 25 years of ESP’ – Ole WESTERMANN c/o WILDFOX RUNNING photographs for MERCEDES-BENZ

The art of safety: To more than 25 years of ESP (Electronic Stability Program, a control system which counteracts skidding through targeted braking of individual wheels). The campaign was photographed by Ole WESTERMANN c/o WILDFOX RUNNING.

GoSee : wildfoxrunning.com

 
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news | 16.05.2023

BEN & MARTIN photograph the new KIA XCEED campaign with feel-good aesthetics for KIA Motors & Innocean Worldwide

Photographer duo Ben & Martin, aka BAM, staged the topic of e-mobility for KIA and Innocean Worldwide with their feel-good aesthetics. The result is a fresh premium mix of transportation and lifestyle.

Together with Creative Director Anna Berlin and her team, it was off to Spain. Production was in the hands of Kai Tietz together with Werner Durstler from SONDA. Styling was taken care of by Natalie Schneider, with hair & makeup by Claudia Guzman and post by THE POST CLUB.

The Kia XCeed has thrilled customers since its market launch with its unconventional crossover design which combines sporty driving characteristics with premium SUV comfort. In the new GT-Line version, the design is complemented by exclusive accents.

The all-new KIA XCEED #shotbybam here on GoSee.

 
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