Blog: Power is You - Frauke Fischer shoots beauty for SHISEIDO

by Frauke Fischer // 5 Files //  

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Shiseido Company Limited is announcing that its flagship prestige brand, SHISEIDO, is launching a new global campaign, POWER IS YOU, featuring three inspirational ambassadors, Megan Rapinoe, Hikaru Utada and Ursula Corbero. With diverse backgrounds in sport, art and social activism each ambassador will use her power as a beautiful force in the world. Photos by Frauke Fischer.

Megan Rapinoe, Hikaru Utada and Ursula Corbero are much more than attractive faces on billboards. As activists, leaders and artists, these remarkable women have powerful and unique stories of their own which resonate strongly with SHISEIDO’s brand values. Through their inspirational lives, SHISEIDO celebrates diversity and empowers people across all borders by highlighting the power of inner beauty to transform society for the better.

A new understanding of beauty as courage, strength, and the power to speak up will be illustrated by a series of short, inspirational Power Talk films featuring the ambassadors, who have each found beauty in their power. The new song “Find Love” by Hikaru Utada will be unveiled as the POWER IS YOU campaign anthem.

Alongside the new SHISEIDO ULTIMUNE Power Infusing Concentrate III, POWER IS YOU seeks to empower everyone to release their innate energy, recharge their own beauty and use their power as a beautiful force in the world.
IMAGE // FRAUKE FISCHER photographs singer Hikaru Utada for Shiseido
IMAGE // FRAUKE FISCHER photographs Megan Rapinoe for Shiseido
IMAGE // FRAUKE FISCHER or Shiseido
IMAGE // FRAUKE FISCHER
IMAGE // FRAUKE FISCHER
 

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