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News // 89 News by FREDA+WOOLF

Explore Your Alter Ego – Rosalie DI NATALE films and Michele DI DIO photographs the F/W ‘23 collection for Berlin-based shoe and accessories label AEYDE, both artists c/o FREDA+WOOLF

Outgoing, smart, strong? Or preferably more curious and reliable? What then would your alter ego be like? And who are you anyway? The Berlin-based label AEYDE gets to the bottom of these questions and more in its Fall/Winter ‘23 collection.

The film for the Aeyde F/W ‘23 collection came from Rosalie DI NATALE c/o FREDA+WOOLF and explores in relaxed images the relationship to freedom and the purpose of pseudonyms while taking a calm and composed look at the ego. The collection was photographed by Michele DI DIO, also c/o FREDA+WOOLF.

The globally successful shoe label based in Berlin was founded in 2015 by former Zalando co-workers Constantin Langholz-Baikousis and Luisa Krogmann. The shoes are produced in a small family-run production facility near Ancona. And according to the founders, the name of the label is pronounced ‘a d’.

GoSee : aeyde.comfredawoolf.com
02.11.2023 show complete article


‘Our Streets, Our Dockers’ - ZALANDO X DOCKERS celebrates the skater collective Glitterz, DOP for the 1-min. spot was Hannes M. MEIER c/o FREDA+WOOLF

“Together with Dockers Europe, we launched an exclusive genderless collection, showcasing the first all-queer skater collective of Europe: Glitterz – the epitome of street style and community.

In the campaign, each member of the collective expresses who they are through their unique style, highlighting what unites them in their city, their shared passion, and their Dockers. See Berlin through their eyes, an intimate portrait of their daily lives.” ZALANDO Marketing Services.

DOP Hannes M. MEIER c/o FREDA+WOOLF followed the skater collective Glitterz on their way across Berlin for the 1-min. campaign spot for the ZALANDO x DOCKERS collection.

Dockers Europe has been a ‘California Original Since 1986’ and belongs to Levi Strauss & Co. For Dockers, the Dockers Europe Team, represented by Alexandre Castillo, Alexia Godard, Audrey Journeau and Xian Wu, was responsible for the capsule collection.

GoSee : fredawoolf.com

Art Direction:  Jacopo Mantovani &  Paulina Henrich-Bandis 
Copywriting:  Marit Lubbers 
Styling:  Max Jolivet
H&M:  Marie Ehrlich
Production:  Julia Veronika Sumislawski &  Julie Navne Melchior
Retouch:  Shiva Dehghanpour & Pau Cegarra Solis

Design:  Malte Knittel &  Alina Bergmann
Brand Strategy:  Janine Kaselitz
Media Strategy:  Jeongso An & Ronan Curtin
Partner Consulting:  Yvette K. & Angela Lin
Account Management:  Malika Ciss

02.11.2023 show complete article