For the launch of the new Volkswagen ID.3 Neo in April 2026, Frithjof Ohm and PRETZSCH were responsible for the complete visual execution of the campaign. The imagery was produced in South Africa with Cape Town Productions for Grabarz & Partner.

The new ID.3 Neo further develops Volkswagen's "Pure Positive" design philosophy. Featuring a refined design, enhanced digital comfort and a fully electric drivetrain, the model represents the next evolution of the ID. family, combining sustainable mobility with everyday usability and contemporary design.

In keeping with the campaign concept, all visuals were captured entirely in camera, using available light, real locations, authentic talent and the actual vehicle on set. The result is a series of honest and approachable images that convey both the positive spirit of the project and the character of the car itself.

"The new 'Pure Positive' design philosophy could just as easily have been the headline for this project. Pure, as every shot was... more