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News // 11 News by Frithjof Ohm incl. Pretzsch

FRITHJOF OHM INCL. PRETZSCH : Reloading Motorsports History - the new PORSCHE 911 Dakar

Right from the start, the Dakar Rally was one of the greatest adventures in the world. With the toughest vehicles and a legendary winner in 1984: the 911 Carrera 3.2 4x4 Paris-Dakar 953. And the new Porsche 911 Dakar is a worthy successor. Its Rally Design kit pays homage to the original and brings history back to life. Frithjof and his crew staged the vehicle in action-packed visuals. “It was an absolute honor for us to get to work with both and take these beasts back to their natural habitat.”

On commission for Porsche and creative lead agency Grabarz & Partner, it was off to the endless, breathtakingly beautiful desert landscape along the South-African and Namibian border to unleash the machines and photograph the complete international artwork for the world premiere of this strictly limited 911 model.

The new 911 Dakar is a sports car built just as much for off-road driving as it is for high-speed rides on asphalt and even making a commanding appearance in the city. The Sport Chrono package of the 911 Dakar includes specific performance tuning features: the rally mode designed for driving pleasure on gravel roads, muddy terrains and wet meadows, as well as the off-road mode for dune surfing and rocky ascensions.

Go&See frithjofohm.com
19.01.2023 show complete article


FRITHJOF OHM INCL. PRETZSCH photograph the new PORSCHE TAYCAN SPORT TURISMO models for Grabarz & Partner in Amsterdam

Frithjof Ohm incl. Pretzsch photographed the urban premium electric car lifestyle story with models and hero cars presented here for the agency Grabarz & Partner in Amsterdam.

The best moments in sport are the seconds after the runner’s high sets in – when our souls are in perfect balance. With the new PORSCHE TAYCAN SPORT TURISMO models, you can experience this feeling every day, according to Porsche.

Frithjof Ohm incl. Pretzsch have been around since 2012 – the symbiotic partnership between a photographer and a producer, or also a generalized specialist and a specialized generalist : “We create powerful imagery by channeling the raw energy of artistic talent and creative requirements via an effective and reliable production workflow.”

Creative Director was Ralf Nolting, and art direction came from Melanie Landwehr.

GoSee : frithjofohm.com
07.06.2022 show complete article


Shaped by performance – FRITHJOF OHM incl. PRETZSCH photograph the exclusive Cayenne Turbo GT in southern Spain for PORSCHE

This spring, it was off to southern Spain for FRITHJOF OHM incl. PRETZSCH to stage the new and impressive PORSCHE Cayenne Turbo GT on location. The executive agency was Grabarz & Partner, Hamburg.

PORSCHE on the vehicle : “The progress of true athletes cannot be slowed. They continually define performance – and performance defines them. The Cayenne Turbo GT catapults your heartbeat from idling mode and delivers the motorsport fascination to the open road with thrilling intensity.”

FRITHJOF OHM incl. PRETZSCH : “In Spring 2021, we went down to southern Spain with a lovely team from Porsche and Grabarz & Partner to shoot the artwork for the Porsche Cayenne Turbo GT. An exclusive and limited model of the Cayenne that is made for uncompromising performance but still with a very sophisticated and luxurious touch.”

The locations for the shoot needed to cover an extensive bandwidth : From professional race tracks to urban sceneries or even impressive private architecture, it’s all there. We have the results from the equally impressive production for you on GoSee.

GoSee : porsche.com/////cayenne-turbo-gtfrithjofohm.com
22.11.2021 show complete article