News // 8 News by Grabarz & Partner HR
For your feeling of freedom and joie de vivre - The photographer duo HE & ME celebrates the PORSCHE 911 Spirit 70
'Exclusive Olive Neo color, historically inspired decorative graphics, and the legendary Pascha pattern in the interior: Porsche presents the 911 Spirit 70 at the Shanghai Auto Show. This convertible, limited to 1,500 units, embodies the essence of the 1970s and early 1980s.' PORSCHE.
The 70s represent pure joie de vivre like no other decade. So it was only logical that the theme for the shoot was also based on this glamorous, hedonistic, and auspicious era. HE & ME photographed the car for the campaign on behalf of the agency Grabarz & Partner in Lisbon, Portugal.
"We worked on set in parallel with Roman Copolla, who directed the film for the 911 Spirit 70," the photographer duo HE & ME told gosee.news. Roman Coppola is the brother of director Sofia Coppola and the son of Hollywood director Francis Ford Coppola.
Created as part of the Heritage Design strategy, this collector's item is already the third 911 model in which Porsche revives an era using iconic design elements from earlier vehicles.
"From a design perspective, the Heritage Design models occupy a special position within our product strategy. They visualize what makes the Porsche brand so special. The design of each of our vehicles draws on history. The limited-edition vehicles in the Heritage Design series go a step further. They demonstrate how we reinterpret historical design elements in a state-of-the-art sports car." Michael Mauer, Head of Style at Porsche.
The sports car manufacturer intends to further expand its customization options: Porsche already offers more than 1,000 Porsche Exclusive Manufaktur options. Over the past five years, the average sales per vehicle with Porsche Exclusive Manufaktur options has doubled. In order to fulfill even more individual customer dreams in the future, the capacity of the Exclusive Manufaktur is to be significantly expanded in the future.
12.06.2025
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PORSCHE TEQ SUMMER ‘24 - campaigns by photographer duo Marc and David - produced in Portugal by PRINZ PRODUCTIONS
Photographer duo MARC AND DAVID – also known as MaD – photographed a complete series of Porsche Tequipment campaigns in Portugal with support on location from PRINZ PRODUCTIONS.
Male model for one the many shoots was LIAM WHALEY, former kitesurfing world champion and Porsche athlete.
The photographer duo was commissioned by Hamburg-based agency Grabarz & Partner. What makes this so special though is that several of the models photographed are in fact rare museum pieces that almost never leave the Porsche Museum in Stuttgart. These include a Cayenne E3 PA as well as a 718 GT4 RS, 718 GT4, 992 GT3 Touring, 992 Sport Classic and a 911 Targa S 2.2 from 1970… not to mention the Macan GTS.
All models were staged with Porsche Tequipment accessories. Porsche Tequipment offers a wide range of accessories for retrospective customization of the various Porsche models. These accessories, such as the model-specific cargo systems, can improve product utility… and can even come in handy for kitesurfing.
“Needless to say, we were all very excited to see these beautiful cars showcased in various locations across Portugal. We hope you enjoy the results as much as we do.” PRINZ PRODUCTIONS.
02.10.2024
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‘At Second Glance’– campaign for the German Depression Relief Foundation, with portraits by PHILIPP RATHMER
‘At Second Glance’ – the campaign for the German Depression Relief Foundation features captivating portraits by PHILIPP RATHMER. The campaign challenges our prejudices, underscoring the fact that depression is difficult or impossible to recognize at first glance. The executive agency was Grabarz & Partner.
The German Depression Relief and Suicide Prevention Foundation was established in 2008 and is an independent nonprofit organization in accordance with the German civil code. The foundation continuously strives to improve care for those suffering from depression because the majority of suicides occur as a consequence of untreated or inadequately treated depression. Typical symptoms of depression include melancholy mood swings, frequent brooding, a feeling of hopelessness and a reduced drive.
Philipp Rathmer, born 1968 in Düsseldorf, is a photographer with a main focus on fashion, lifestyle and advertising. Since 1995, he has been working for agencies, celebrities and magazines from his base in Hamburg.
GoSee : deutsche-depressionshilfe.de & philipprathmer.com
CREDITS
PHILIPP RATHMER ‘At Second Glance’ for the German Depression Relief Foundation
Advertising Agency Grabarz & Partner
Creative Directors Ralf Nolting, Tim Lehnebach, Ralf Heuel (CCO)
Art Directors Alberto Espeja, Lucas Rocha
Art Buyer Indra Habermann
Copywriter Márcio Bittencourt
Photographer Philipp Rathmer
Account Manager Angela Schubert
19.12.2023
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