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News // 8 News by Gybow

featured by Anke Luckmann : Welcome to a new era of protection: THE NEW 7 PROTECTION. ANKE LUCKMANN photographs the new BMW with elegant flair in the studio

The new BMW 7 Protection represents the 6th generation of BMW Protection Vehicles based on the BMW 7 Series luxury sedan. The car, equipped with impenetrable armoring, is designed for people with a special need for protection, while raising the bar in terms of elegance and aesthetics. It was introduced at the IAA, and ANKE LUCKMANN photographed the vehicle up front in the studio when everything was still top secret and under wraps. The shoot was realized using Gybow technology.

Thanks to comprehensive protection features, the new BMW 7 Protection is the perfect companion for statespersons: with removable blue beacons and flashing lights for the kidney grill, a second rear view mirror (digital), or additional ballistic protection. Optionally available are pennant holders for both sides.

The agency was Jung von Matt Next Alster / The Game with Creative Director Damian Kuczmierczyk, and art buying by Karen Blome. Senior AD: Leon Becker-Detert. Post production was taken care of by TREY.

GoSee : ankeluckmann.com
25.09.2023 show complete article


JEFF LUDES and GYBOW stage the SUBARU CROSSTREK in Los Angeles

Everything was super top secret. Which is why the GYBOW System was the perfect solution for transportation pro JEFF LUDES to photograph the brand-new SUBARU CROSSTREK on location – that is, however, in an absolutely undisturbed and secure environment.

“Thanks to Jeff, we were able to present Gybow to the US market, where the system has been available for rent ever since.” GYBOW tells GoSee.

The Crosstrek 2024 equipped with the improved EyeSight driver assist technology is safer than ever before. Plus, it also features a number of active safety functions, such as the blind spot detection system and Cross-Traffic Alert, as well as the available SUBARU STARLINK® safety and security connected services.

Gybow is a revolutionary lightweight LED rig system that paints natural lighting and perfect reflections from 360º HDRI environments onto cars… or any other product.

GoSee : gybow.com

Client Subaru, USA
Advertising Agency Designory / USA
Post Production Recom Farmhouse
Photographer Jeff Ludes
STUDIO Thunder Studio, LA

18.07.2023 show complete article


featured by Victor Jon Goico : AUDI Brand2Sales campaign photographed by VICTOR JON GOICO with GYBOW for Scholz & Friends

For Scholz & Friends, VICTOR JON GOICO had the honor of realizing the first global campaign with his team for a European manufacturer using the GYBOW system. It was the first commercial shoot of this magnitude with this still very new system.

Together with Scholz & Friends, Victor convinced the clients of AUDI to use this prototype technology to create more than 40 motifs. Thanks to his experience in the studio, with CGI and technical support, Victor understood the system in no time and contributed his own ideas to the projects. This made it possible to create a clean look with reflections although a sphere was not always readily available.

Gybow is a revolutionary LED rig system that paints natural light and reflections from 360-degree HDRI environments onto vehicles or anything else.

Following minor difficulties in the beginning and burning a bit of midnight oil, the Gybow system from Hans-Peter and Arne ran smoothly. The entire project was on a pretty tight schedule. There were less than two months from conception to the first delivery. Tim Baecker and Sven Sorgatz even created the last layouts during the shoot.

The schedule didn’t have much leeway either since the shoot took place in Munich until right before Christmas. Not only the preparations and the photo shoot were tightly timed, post production was too. It had to start on set because the first motifs already had to be delivered in January.

Post production was taken care of by Dock2Studios who managed the tight schedule. The backgrounds were a combination of stock material from AUDI, MAGROUND and the photographer’s archive. Missing parts were then added with the help of CGI.

VICTOR JON GOICO and his team would like to take this opportunity to thank everyone involved once again for their trust and the amazing cooperation.

GoSee goico.eu & gybow.com
29.06.2023 show complete article