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News // 4 News by Heiko Richard

Connected Retail – HEIKO RICHARD photographs for the innovative ZALANDO platform

Ready, set, connect – fashion and shoe retailers of all sizes can become part of the Connected Retail platform. Zalando takes care of product listing, marketing, customer service and payment processing. 42M customers on Zalando and 7.7M orders sent speak for themselves. So far, more than 6,000 shops are connected to the platform.

HEIKO RICHARD photographed for Connected Retail by ZALANDO in Bucharest, with the executive agency Kolle Rebbe. Heiko Richard on the shoot : “Great collaboration with Kolle Rebbe and doity films. Produced in the fantastic studios in Bucharest.”

Connecting online and physical retail has been even more important since the beginning of the coronavirus pandemic. Connected Retail is our solution that enables brick-and-mortar stores to serve customers who use the Zalando platform. The program counts almost 7,000 active stores.” says ZALANDO.

“The interplay between Connected Retail and our stores is a cooperation that we wouldn’t want to miss, that is really great and that we will definitely continue to develop and expand.” CEO PTH-GROUP Heiko Ronge.

“Connected Retail was extremely helpful to us during the lockdown. Joining Zalando was a real stroke of luck for us.” woehrl Thomas Weckerlein, Board Member.

Connected Retail can help fashion brands drive productivity by forwarding Zalando customer orders to their owned or franchised brick-and-mortar stores. Participating stores ship items specified in the order and book the corresponding revenues and profits. This is done with the help of simple, easy-to-use and free software.

Connected Retail is available in thirteen countries for all retailers and fashion brands that have one or more physical stores: Germany, the Netherlands, Poland, Sweden, Spain, Finland, Norway, Denmark, Austria, Belgium, France, Switzerland, and Italy.

The future of retail is connected.’ – So sell your products via Connected Retail on Zalando and open your store to millions of Zalando customers.

GoSee : connectedretail.decorporate.zalando.comheiko-richard.com
12.04.2022 show complete article


‘EVERY DAY IS WOMEN’S DAY’ Photographer & Director HEIKO RICHARD realizes the campaign for United Action Women And Girls e.V. for International Women’s Day 2022

HEIKO RICHARD has realized an important project for International Women’s Day 2022, for which he produced proactively with heart and soul for the United Action Women And Girls e.V. with activist Fatuma Musa Afrah and a total of fourteen protagonists in the studio over the course of two days.

Heiko was supported by Delight Rental Services, Stink Films, Doity film production, the advertising agency Glow, as well as advertising agency Theo for print.

United Action Women and Girls e.V. is based on an initiative by activist Fatuma Musa Afrah, who has been committed to the empowerment of women and girls seeking protection in the Berlin-Brandenburg region for years due to personal experiences while fleeing and upon arrival. Fatuma was born in Somalia and grew up in Kenya after fleeing from the civil war. She studied social work as well as development cooperation in Mombasa and Nairobi. Since 2012, she has worked for international aid organizations in Mogadishu and at the refugee camp Dadaab in Kenya. After she arrived in Germany, she spent the first years depressed and isolated in a refugee camp. She has since been active in projects conceived by her for women and girls who are seeking protection.
16.03.2022 show complete article


‘DANCING WITH MYSELF’ – HEIKO RICHARD photographs the PORSCHE MACAN in the new color Papaya for INTERSECTION MAGAZINE Germany on the Lofoten Islands

The Lofoten Islands, known for the aurora borealis, mountain peaks protruding from the surface of the ocean, the midnight sun and small fishing villages, served as the impressive setting for the shoot by HEIKO RICHARD for INTERSECTION MAGAZINE Germany – for which the photographer accompanied a PORSCHE MACAN with a camera and drone. He presents us the result here in ‘DANCING WITH MYSELF’ (styling: Luis Hartmann, casting: Remi Felipe, model: Kassim Traore c/o EliteParis, and creative direction by OOR Studio with post by Grainbird).

The Porsche Design Team was asked about the new color Papaya in the magazine : “Besides Macan’s new elegant color Gentian Blue, we wanted to offer an additional, very sporty tone. Which is why we suggested Papaya which is also part of the Panamera color program… I think we succeeded quite well in doing so with the name Papaya. The intensive orange-yellow hue of the papaya fruit immediately comes to mind along with memories of summer.” The complete interview is available via INTERSECTION as well as further works by Heiko on heiko-richard.com.
07.02.2022 show complete article