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News // 6 News by Heiko Richard


Shocking but true : One third of all food produced today is thrown away – globally. Plus, the food lost or wasted alone is already responsible for 8 to 10 % of all greenhouse gas emissions : “We’re on a mission to change this – one tasty treat at a time.” MOTATOS.

HEIKO RICHARD photographed happy customers for the smart food start-up MOTATOS. Responsibility for creation was in the hands of advertising agency Theo.

MATSMART-MOTATOS, founded in 2014 by Swedish natives Schweden Karl Andersson and Erik Södergren, is an e-commerce and impact company that saves food and consumer products which have already been produced from going to waste.

How it works? It’s easy : by buying surplus from FMCG suppliers – aka fast-moving consumer goods – and selling it online at affordable prices to cost- and climate-conscious consumers in Sweden, Finland, Denmark, Germany, and the UK.

Fast-moving consumer goods are divided into the categories ‘Food’ and ‘Nearfood Products’. The food segment includes food, beverages and spirits.

That makes the MOTATOS concept a win-win – for the planet and people’s wallets.

GoSee : motatos.deheiko-richard.com
16.01.2024 show complete article


‘About Energy’ – HEIKO RICHARD portrays artist NISHA in films and photos

Transform emotions into dance …  Words to live by for interdisciplinary performance artist and dancer NISHA VIRMANI, who was born in Mainz, Germany, with Indian, Spanish, Italian, and German roots.

A trained acrobatic gymnast, she was a member of the national team and has five incredible German Championship victories to show for. She has appeared in the music videos of Felix Jaehn and Robin Schulz, danced in the front row for a Ferrero commercial, and partied all night in Berlin for a Schweppes ad.

Be grateful for where you are right now.’ – Dance is her preferred means of expression, with the thematic exploration of love, passion and energy – but also uncertainty. Emotions which define and fuel Nisha’s creative output. “How well can you capture energy?” – a question Nisha constantly asks herself. 

HEIKO RICHARD portrayed the multifaceted young artist in photos and films. The three commercials are underscored by the voice of Nisha with quotes or excerpts from her interview with Heiko.

GoSee : nishavirmani.com & heiko-richard.com
01.12.2023 show complete article


Connected Retail – HEIKO RICHARD photographs for the innovative ZALANDO platform

Ready, set, connect – fashion and shoe retailers of all sizes can become part of the Connected Retail platform. Zalando takes care of product listing, marketing, customer service and payment processing. 42M customers on Zalando and 7.7M orders sent speak for themselves. So far, more than 6,000 shops are connected to the platform.

HEIKO RICHARD photographed for Connected Retail by ZALANDO in Bucharest, with the executive agency Kolle Rebbe. Heiko Richard on the shoot : “Great collaboration with Kolle Rebbe and doity films. Produced in the fantastic studios in Bucharest.”

Connecting online and physical retail has been even more important since the beginning of the coronavirus pandemic. Connected Retail is our solution that enables brick-and-mortar stores to serve customers who use the Zalando platform. The program counts almost 7,000 active stores.” says ZALANDO.

“The interplay between Connected Retail and our stores is a cooperation that we wouldn’t want to miss, that is really great and that we will definitely continue to develop and expand.” CEO PTH-GROUP Heiko Ronge.

“Connected Retail was extremely helpful to us during the lockdown. Joining Zalando was a real stroke of luck for us.” woehrl Thomas Weckerlein, Board Member.

Connected Retail can help fashion brands drive productivity by forwarding Zalando customer orders to their owned or franchised brick-and-mortar stores. Participating stores ship items specified in the order and book the corresponding revenues and profits. This is done with the help of simple, easy-to-use and free software.

Connected Retail is available in thirteen countries for all retailers and fashion brands that have one or more physical stores: Germany, the Netherlands, Poland, Sweden, Spain, Finland, Norway, Denmark, Austria, Belgium, France, Switzerland, and Italy.

The future of retail is connected.’ – So sell your products via Connected Retail on Zalando and open your store to millions of Zalando customers.

GoSee : connectedretail.decorporate.zalando.comheiko-richard.com
12.04.2022 show complete article