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Hetzner Produktion / Uwe Hetzner

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Berlin
 
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news featured by BOSCHtoBANRAP ‘Twice as Beautiful’ campaign for the design cooperation between Jana Ina Zarrella and EYES + MORE - photographed by Per APPELGREN c/o BOSCHTOBANRAP for KNSK

Presenter, designer and entrepreneur Jana Ina Zarella and Germany’s third-largest optometrist chain EYES + MORE have launched a collection together. The collection is made up of thirty models, designed according to Jana Ina Zarella’s ideas. Per APPELGREN c/o BOSCHTOBANRAP photographed the campaign for KNSK (art direction: Julian Aue). Production was taken care of by HETZNER PRODUKTION (styling: Mads Roennborg, makeup: Asal Sahin, assistant: André Fister, prod. assistant: Pascal Kulke and DOP: Lukas Wiegand).

“Our vision is to turn Eyes + More into the number one brand for affordable eyewear with a complete price strategy (…),” says Julia Lukas, Marketing & Communications Director of Eyes + More. Frank Holtman, Commercial Director of Eyes + More: “The cooperation with Jana Ina has been a lot of fun for all of us. Her contagious enthusiasm and her keen sense for fashion are reflected in the collection. It is a beautiful moment when you realize that customers will now be able to...

16.11.2022 //    ADD article TO MY GOSEE // 1 item in this article SHOW COMPLETE article

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