News // 16 News by Hochkant Film
The new PORSCHE 911 DAKAR feels just as at home off paved roads as it does on the highway. The exclusive model limited to 2500 vehicles commemorates Porsche’s first overall victory in the 1984 Paris-Dakar Rally – which also marked the birth of the all-wheel drive in the Porsche 911. The Porsche passed the off-road test in an action-packed film by Director and DOP Anders Jedenfors with HOCHKANT FILM in the Kalahari Desert. We present you the DC here on GoSee.
Anders on Instagram: “Spent lots of time in Northern Cape on the border to Namibia trying to stay both warm and sane (there’s some strange people living there…) while filming the latest crazy vehicle from Porsche. An off-road 911…wild. With us, we had the 953, the original Paris-Dakar winner which was a complete monster. When that car started, I think you could hear it back home in Sweden. It was a beautiful experience in a surreal environment.”
Director & DOP Anders Jedenfors
Client Porsche AG, Dennis Carlini
Production Hochkant Film
Advertising Agency Grabarz & Partner
Creative Director Florian Pack
Producer Auro Stagge
Editing Ian Whiteford
Post Production Hochkant Film, Ina Alabowitz
GoSee hochkantfilm.de
29.03.2023
show complete article
What a ride, what a result! Together with director Cache Bunny, HOCHKANTFILM produced a captivating film for PORSCHE Middle East. The Porsche 911 Dakar is an homage to the winning car of the rally from 1984. The idea was to bring both worlds together in a video. To do so, archive material of René Metge, who won the Paris-Dakar rally in the years 1981, 1984 and 1986, were creatively combined with the new Porsche model.
Cache Bunny : “Porsche wanted to showcase their new 911 Dakar while paying homage to the car that inspired it – the 1984 Porsche 953. They gave me archive footage from 1984 and a chance to shoot whatever I wanted with the new 911 Dakar, so I decided to have the two cars racing side by side in different decades. I needed to direct 1984’s race winner, Rene Metge, to walk and fall for this transition, so we got an actor to be Rene’s body double, made a custom shirt to match the one he raced in, and brought in a crowd of people in 80s clothes to build a convincing remake of Rene’s winning moment.
In post, I added banners, extended the crowd, and had @drfakenstein deepfake Rene’s face onto our actor to match the archive footage as closely as possible. We worked with the amazing CGI team at Warm and Fuzzy to build 3D scenes of the 1984 race using the archive footage as a reference, and then track the scenes into our FPV clips.
I also wanted to include some of the archive still photos, but in a way that matched the high energy of our FPV footage. So I built a 3D collage in which every year had it’s own virtual set with photos from that year, a 3D model of that year’s car model, and 3D elements that represent each race. Animating the virtual camera was quite tedious… basically, the exact opposite of how FPV pilots work. What I needed was for Benoit to be able to fly our virtual camera in real time… and that’s exactly what we did!”
Director Cache Bunny, DOP Rory O'Grady
Client Porsche AG, Gero Stanzel
Production Hochkant Film
Advertising Agency Keko, Ariane Haro
Visual Effects Cache Bunny, Warm & Fuzzy
Animation Warm & Fuzzy, Music Aylen
GoSee hochkantfilm.de
23.03.2023
show complete article
A Porsche will always be a Porsche. The PORSCHE APPROVED pre-owned cars are just as thrilling as they were on the first day. They exude passion and will make your heart leap, according to PORSCHE. Director Alessandro PACCIANI and HOCHKANT FILM realized an emotional commercial for PORSCHE APPROVED.
Director Alessandro Pacciani
DOP Denis Guth
Client Porsche AG, Katrin Wegener, Ann-Kathrin Breuning
Production Hochkant Film
Advertising Agency Grabarz & Partner
Creative Director Tim Lehnebach
Art Director Niklas Werner
Producer Auro Stagge
Editor Marco Battiloro
Post Production Hochkant Film, Ina Alabowitz
Sound Design Charles Denen Source Sound
Music AEPH Music
GoSee hochkantfilm.de
21.03.2023
show complete article
