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News // 14 News by Hochkant Film

HOCHKANT FILM presents the PORSCHE MACAN launch campaign ‘Keep your essence’ with Director James F. Coton for Grabarz & Partner

With the world premiere of the all-electric PORSCHE MACAN in Singapore, Porsche has launched one of the biggest product campaigns in the entire history of the company. The Macan, a sporty SUV, is one of the best-selling Porsche vehicles. Following the successful launch of the Porsche Taycan in 2019, the Macan is now the second all-electric model to be launched by the carmaker.

‘Change Your Look, Not Your Style.’ The PORSCHE MACAN launch campaign – produced by HOCHKANT FILM in Vienna and Sofia – represents a significant advancement for Porsche as a modern luxury brand with a focus on the future. 

“With the new Macan, we have further enhanced the Porsche brand, as this modern, progressive product campaign clearly shows,” says Oliver Hoffmann, Head of Marketing Communications at Porsche AG. “The Macan campaign tagline ‘Keep your essence’ gets to the very heart of the message: to stay true to oneself in a rapidly changing world. With this, we are making a promise to our customers that the all-electric Macan will be 100 percent a Porsche and 100 percent a Macan.”

“This launch campaign marks a major step forward for Porsche as a modern, future-oriented luxury brand. The goal is to inspire excitement in new target groups about the Macan and the Porsche brand, while also reassuring existing Porsche fans all over the world that Porsche, now with its second electric model, is the only brand that can offer this level of emotion and dynamism,” says Ralf Heuel, Chief Creative Officer at Grabarz & Partner.

Credits
Director: JAMES F. COTON
DOP: MATIAS PENACHINO
Client: PORSCHE AG, LAURA RÖGNER
Production: HOCHKANT FILM GMBH & CO. KG
Advertising Agency: GRABARZ & PARTNER
Creation: Ralf Heuel (Managing Director), Florian Pack (Lead Creative Specialists Moving Images), Annika Stierl, Robert Jung (Executive Creative Director) Tim Lehnebach (Creative Director), Sascha Genc (Art Director), Hanna Röder (Art Director), Lisa-Marie Freuken (Senior Art Director)
Planning: Bastian Goldschmidt (Managing Director Strategy), Lisa Walz (Strategy Director)
Digital: Cara Rösel (Account Director Digital)
Producers: AURO STAGGE, MATTHIAS KRAFT
Editing: JAMES F. COTON, MARCELLO SANNA, FLORIAN PACK, MATTHIAS GRAATZ, CHRISTIAN ZIMMERMANN
Post Production: HOCHKANT FILM, INA ALABOWITZ
Visual Effects: DANIAL GHODS, FRANK PATZKE
Sound Design: SOURCESOUND LA, CHARLES DEENEN
Music: BMM NETWORK, JOSEPH PETITPAIN
 
28.02.2024 show complete article

 

featured by WILDFOX RUNNING : PORSCHE ‘Ranges’ & PORSCHE DESIGN with photos by Manuel NAGEL c/o WILDFOX RUNNING

Manuel NAGEL c/o WILDFOX RUNNING photographed PORSCHE ‘Ranges’ (production: HOCHKANT FILM) and realized lifestyle motifs for PORSCHE DESIGN.

GoSee : wildfoxrunning.com
26.09.2023 show complete article

 

HOCHKANT FILM produces BMW ‘ELECTRIC FEEL’ with Directors James F. Coton and Paul Mignot for Jung von Matt - Get the electric feel!

‘Thanks to our electrified crew! What a ride 👊🏼!’ HOCHKANT FILM produced the thrilling film ‘ELECTRIC FEEL’ for BMW and Jung von Matt, which they present us here on GoSee. The film shows the complete electric range of BMW: iX1, iX3, i7, i4, iX – and it will be used in Europe, the Middle East, USA, Canada (TV, Online, Social Media, Mobile, POS).

The film was directed by James F. Coton and Paul Mignot, and in charge of the photos was cinematographer Ottar Gudnason. The service production company was The Shooting Gallery: ‘Electrifying results filming in Cape Town – with a winning team and breathtaking locations, you can make magic!’

Client - @bmw
Film: Daniela Sykes
Art: Eva Knoke

Agency - @jungvonmatt
AD: @txbeltrame & Nian He
Creative Director: David Leinweber
Producer: Sophie Lotsch
CSD: @vinzenteno
PM: Louisa Rabe

Production - @hochkantfilm
Executive Producer: @pascal_bohlen
Director: @jamesfcoton & @paulmignot_dir
Producer: Matthias Kraft
DOP: @gudnason
VFX Supervisor on set: @chaganaut
VFX Supervisor / Machine Molle: @guwapski & Andre Steyn

Ucrane - @eurogrip_rentals
Up down left right @bart_eurogrip
Up down left right driver Gary
Hero car driver @jonwilliams07

Service Production - @theshootinggalleryza
Executive Producer: @gavingillespie8
Drone: @skyhook_za
Unit Manager: @superschallie

Post Production - @hochkantfilm
Executive Producer: @pascal_bohlen
Post Production Producer: @florian.pauli.73
Post Production Supervisor: @chaganaut
Editor Main: @lephotomentaliste
Editor & Editing Supervisor: Henna Press
Online Editor: @miss_sunschein
Online Editor: Dominik Eckold
Compositing Artist: @dermarcovfx, Christian Stanzl & Gonzalo Moure

CGI - @upp_advertising
VFX Supervisor: Jiří Linhart
Producer: @jan_valter
Production coordinator: Jan Staněk

CGI - @machinemollestudio
VFX Supervisor: @guwapski
VFX Producer: @ramintalt
VFX Art Director: Jean-Francois Fontaine
Compositing Supervisor: @ronandumesnil
Lead Compositing: Théophile Virnot

Motion Design: @konrad_wielandt

Grading - @daswerk_
Producer: Claudia Schenkenberg
Colorist: @tm_canu

Sound Design and Sound Mix: @sawuel_jurkovic
07.06.2023 show complete article