THE GRAFT - Vicky Lawton

THE GRAFT - Vicky Lawton


Godiva launches a modern campaign that instills wonder into the everyday through innovative chocolate storytelling. The Graft’s Vicky Lawton, shoots Godiva into the realm of fresh narrative storytelling with 5 films and stills to match, that depict the empowering love affair of Mimi and Pierre. Full of personality and playful curiosity, the campaign translates the all-encompassing the experience of Godiva chocolate, with a nod to the brand’s father, Pierre Draps and his wife. With all the style and expertise of Lawton’s film-making, it transports us to a luxurious world. One where gold is the go-to hue and tongue-curling deliciousness is on the menu. But with the aspirational comes tangible charm too. Capturing exciting visuals and nuanced performances, Lawton throws out the traditional chocolate ad rule book for something bold and refreshing that will keep you guessing until the closing frame. “Working with Creative Director Ruth Boulter and her creative team at McCann was an incredible experience. The project was a delight from start to finish, a visual treat and totally delicious. Perfecting the transition from reality to Pierre’s chocolate world was a fantastic process, from the intricate lighting of DOP Tony C Miller and beautiful production design from Joseph Bennett” Vicky Lawton.

Director Vicky Lawton c/o THE GRAFT
DOP Tony Miller
Client Godiva
Production THE GRAFT
Advertising Agency McCann London
Creative Director Helena Palsmaekers and Ben Conway
Art Director Theo Dufay
Producer Agency - Rebecca Wilford - Nicola Kenney Global Exec - Beth Montague Exec Producer - Blair Smith Producer
Editing Amanda James
Styling Anna Hughes Chamberlain
gosee home • All contents © copyright 1997-2023 GoSee • All rights reserved • imprint