"For this project I have imagined a series of site-specific art installations that experiment with the materiality of light and with the emotional effects of luminosity. Within the journey from one installation to another, the BMW 7 is incorporated in these installations, becoming itself a light sculpture." – Alessandra Kila. Originally developed from a creative partnership with the BMW design department, Recom Farmhouse London collaborated intensively with Alessandra Kila to realize her vision in pure CGI, interpreting the artist's idea of a beaming light curtain in CGI. Virtual elements of flares and dust particles, mixed with photographic layers of neon tubes and illuminated screens, create a tangible atmosphere for this innovative worldwide launch campaign.
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Client | BMW |
Usage | AWARDS 2019 |
Art Director | Alessandra Kila |
Post Production | Recom Farmhouse |
Concept | Alessandra Kila |
Creative (BMW) | Julia Obermeyer |