MARKUS MUELLER for ALDI Suisse

‘More For Life!’ – MARKUS MUELLER photographs the new ALDI campaign for Switzerland and the new Zurich-based lead agency Inhalt & Form

More freshness, more attention, more Swissness… Photographer MARKUS MUELLER realized the new ALDI Suisse image campaign ‘More for Life!’. The new brand identity demonstrates once and for all that ALDI Suisse is no longer just an affordable discounter – in 2020, they give customers more for their money but also more quality, more freshness, more regional products, and more transparency. This added value is the basis of the communication...