WIDE PRODUCTION: Holger Wild for Mercedes

‘Forget Modesty, Live Bolder’ - the MERCEDES E CLASS campaign, photographed by Holger Wild and produced by WIDE PRODUCTION

WIDE PRODUCTION produced the MERCEDES E CLASS campaign with photographer HOLGER WILD for the agency antoni with Creative Director Christian Kies and Art Director Tim Groetzinger for MERCEDES – and, by the way, the E stands for executive. For decades, the E Class was the bestselling car in the premium middle-class in Germany and also in Europe. The producer was Daniela Witting c/o Wide Production, and the motifs were post-produced by Digitales...