|Creative Director||Voltage DDB Berlin / Mahmoud Fathy|
|Art Director||Marco Lemcke|
UWE DÜTTMANN teamed up with DDB (CD Mahmoud Fathy and AD Marco Lemcke) to photograph the new GOLF VARIANT and create motifs which appeared across Germany and online. The photos were, of course, created in the Vibrant Power visual language to ensure consistent color worlds and remain true to the line. Front and center, as in earlier work, are people and their activities in order to convey a feeling of liveliness.
The Golf Variant is now more...