BASICS BERLIN

IKEA – sustainability campaign, photographed by Eyecandy, with set design by KATHLEEN c/o BASICS BERLIN on commission for thjnk

‘Ideas are our most valuable resources’ is the title of the new TV and online campaign. BASICS set designer KATHLEEN was at the key visual shoot for IKEA’s new sustainability campaign, for which bedspreads made of wood, bowls made of corn, and lamb furs made of plastic bottles were staged like in a theater. It was photographed by Berlin-based photo duo Eyecandy, aka Fanny Husten and Juliette Mainx, who are famous for their original color...