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Client | Hyundai USA |
Production | Paige Dorian |
Advertising Agency | Innocean |
Art Director | Pat Zimmerman |
Art Buyer | Barb Sanson |
Post Production | Studio KB |
Styling | Mark Auria |
Photographer | Jeff Ludes |
Superior Freedom. Sustainable Power. The HYUNDAI SANTA FE has been a pioneer and icon for 20 years. Hyundai USA and Innocean commissioned Jeff LUDES for a second time. This time around, it was to shoot the car and updates for this model. Since the focus was on the off-road features, the team ventured to California’s rugged Eastern Sierra Nevada mountains. The longest and highest mountain range in US descends to the Great Basin on California’s...