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Client | Hyundai |
Advertising Agency | Innocean |
Creative Director | Scott Muckenthaler |
Art Director | Pat Zimmerman |
Art Buyer | Rob Beckon |
Post Production | Curve Digital |
Styling | Mark Auria |
Photographer | Jeff Ludes |
Hyundai Motor introduced its brand-new sport adventure vehicle, the Santa Cruz 2022, at the world premiere in Tucson, Arizona. JEFF LUDES skillfully staged the newest racing horse in the stable of the Korean manufacturer with a touch of adventure. The sport adventure vehicle is a blend of the segments SUV, pickup and crossover.
“HYUNDAI is launching a creative new design, their first ever pickup truck. They tasked me with producing a wide...