ROCKENFELLER & GöBELS: HP "Work Better" CAMPAIGN BY JOCHEN MANZ
 
 
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ROCKENFELLER & GöBELS: HP "Work Better" CAMPAIGN BY JOCHEN MANZ

 
 
 
Production ANORAK Film, Berlin
Photographer Jochen Manz c/o Rockenfeller & Göbels

HP ‘Work Better’ campaign – photographed by Jochen MANZ c/o ROCKENFELLER & GÖBELS for AKQA, Germany

For everyone who loves freedom – ‘Work Better’ is the campaign designed to get German companies on board with new HP technologies. HP returns on a tour of the working world changed by the pandemic to its characteristic character Markus. Anchored again with a 60-second TVC, this year’s campaign expands the story from focussing on changes to possibilities, drawing on cultural insights, humor, and rich storytelling. And shows us : The world is...

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