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Director | Dmitry Voznesensky |
Production | Tightrope Production, Jonathan Bossle |
Styling | Ellie Gary |
Hair & Make-up | Artist: Nicole Schultz |
Photographer | Franz Steiner |
American fitness company Gold’s Gym International, Inc. was founded in 1965 in Venice Beach, California, by the marine Joe Gold, which turned bodybuilding into a popular sport and made it socially acceptable.
For the campaign presented here, Director Dmitry Voznesensky filmed the spot and Franz Steiner photographed the campaign motifs. They were both supported by Tightrope Production and Producer Jonathan Bossle.
The big breakthrough: In the...