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Client | BMW Group |
Production | Volker Dencks - WIDE Production |
Advertising Agency | THE GAME |
Creative Director | Karim Chugthai |
Art Director | Leon Becker-Detert, Florian Kronenberg |
Art Buyer | Karen Blome |
Post Production | recomPOST c/o RECOM GmbH & Co. KG |
Photographer | Kai-Uwe Gundlach |
ECD | Thim Wagner |
Consulting | Maria Pillath, Florian Kruse |
CGI | recomCGI c/o RECOM GmbH & Co. KG |
At the end of 2021, RECOM teamed up with Kai-Uwe Gundlach to begin producing CGI for BMW’s new 7 Series and X7 models (agency: THE GAME). Photos for both vehicles were shot in Spain, on the Canary Islands, in Brazil and Mexico.
In parallel to the international shoots, RECOM and up to 15 CGI/post artists started to produce the total of eight vehicle derivatives via CGI and creative retouch in a little less than three months to deliver well over...