RECOM CGI : BMW - THE NEW 7
 
 
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RECOM CGI : BMW - THE NEW 7

 
 
 
Client BMW Group
Production Volker Dencks - WIDE Production
Advertising Agency THE GAME
Creative Director Karim Chugthai
Art Director Leon Becker-Detert, Florian Kronenberg
Art Buyer Karen Blome
Post Production recomPOST c/o RECOM GmbH & Co. KG
Photographer Kai-Uwe Gundlach
ECD Thim Wagner
Consulting Maria Pillath, Florian Kruse
CGI recomCGI c/o RECOM GmbH & Co. KG

RECOM CGI production for BMW’s new 7 Series and X7, photographed by Kai-Uwe Gundlach (agency: THE GAME)

At the end of 2021, RECOM teamed up with Kai-Uwe Gundlach to begin producing CGI for BMW’s new 7 Series and X7 models (agency: THE GAME). Photos for both vehicles were shot in Spain, on the Canary Islands, in Brazil and Mexico.

In parallel to the international shoots, RECOM and up to 15 CGI/post artists started to produce the total of eight vehicle derivatives via CGI and creative retouch in a little less than three months to deliver well over...

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