THOMAS SCHORN

Global Campaign for Hankook iON EV Tyre

Thomas Schorn
Artist	Thomas Schorn
Creative Director	Lars Heberer
Post Production	postbude

THOMAS SCHORN photographed the global campaign for the HANKOOK iON tire family at Lake Como with emotional driving pleasure front and center

Thomas SCHORN photographed the global launch campaign of the HANKOOK iON tires. Together with Hankook Creative Lead Lars Heberer, several assets including a film have been produced at sunny Lake Como. Unlike the usual focus on cold technology, this time, emotional driving pleasure is front and center.

Specially developed for electric vehicles, this tire family is marked not only by high performance but also by a considerably stronger sidewall,...

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THOMAS SCHORN

Thomas Schorn

THOMAS SCHORN photographed the global campaign for the HANKOOK iON tire family at Lake Como with emotional driving pleasure front and center