NERGER M&O
 
 
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NERGER M&O

 
 
 
Client Recup
Advertising Agency house of communication / serviceplan group
Art Buyer Katrin Grün
Photographer Julia ZOOOI c/o NERGER M&O

#EveryReasonGoodEnough - Julia ZOOOI c/o NERGER M&O photographs the revolutionary RECUP campaign

RECUP stands for food and beverages to-go – without single-use waste. RECUP and REBOWL are Germany’s largest reusable packaging system for food service businesses. The Munich-based start-up reCup GmbH led by Fabian Eckert, Christian Kraus and Florian Pachaly hopes for and is banking on the great revolution : “Every revolution starts with a spark. Our REvolution was fueled by overflowing trash cans and towers of paper cups. It will only be...

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