A tribute to the colour of tennis balls: the auction of the neon yellow AMG GT 63 S E PERFORMANCE at RM Sothebys is part of the first sub-project of “Neon Legacy”, our joint initiative with Roger Federer. The proceeds will be invested in the refurbishment of a public tennis court.
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| Advertising Agency | antoni |
| Art Director | David Scherer |
Following a legendary career spanning 24 years, the recently retired tennis champion Roger Federer teamed up with Mercedes to design a one-off model based on the Mercedes-AMG GT 63 SE Performance. And how could it possibly be otherwise, he drew inspiration for it from the world of tennis : neon yellow is his color of choice. The automobile is naturally signed by Roger Federer.
Transportation specialist IGOR PANITZ staged the ‘Neon Legacy’ – we...
