https://www.adsoftheworld.com/campaigns/being-a-woman-shouldn-t-be-a-risk https://brandingforum.org/press-release/axa-insurance-and-publicis-conseil-empower-women-to-lead-a-risk-free-future/ https://www.lbbonline.com/news/axa-insurance-invites-women-to-embrace-a-risk-free-future
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| Client | Axa |
| Photographer | Peter Funch c/o Emeis Deubel |
In the new campaign, it all comes down to a simple question for AXA : “Why should the future have to be risky?” Being a woman should not be of any risk at all. The film and print campaign by Publicis Conseil underscores the significance of strengthening and protecting women. The print campaign photographed by Peter FUNCH c/o EMEIS DEUBEL in Ljubljana, in parallel to the film shoot, sheds light on important statistics (only 33 % of business...