|Client||Yamina Grossmann (F.A.Z.)|
|Creative Director||Jörg Waschescio|
Kai Uwe Gundlach photographed the new motif for the award-winning FAZ campaign, which was produced by SVEN LAABS. To do so, Christoph Grainger-Herr, CEO of watchmaker IWC Schaffhausen, sat on top of the obelisk of the nearly nine meter high sundial of the Halde Hohewald in the Ruhr region and let them photograph him there. Hiding his face – true to the campaign idea – behind the Frankfurter Allgemeinen Zeitung.
“The shadow cast by the sundial...