Pringles - The Murder of Original by Matteo Rolfi c/o ROCKENFELLER & GöBELS

PRINGLES 'The Murder of Original' campaign by Matteo ROLFI c/o ROCKENFELLER & GOEBELS for INNOCEAN Berlin

Just before Christmas, PRINGLES launched an exciting marketing partnership with the legendary board game Cluedo, sparking a buzz by making fans believe that the beloved Original flavor was being "taken off the table." Matteo Rolfi c/o ROCKENFELLER & GÖBELS expertly brought the campaign’s key visuals to life.

The campaign, developed by INNOCEAN Berlin, kicked off with a cryptic Instagram post seemingly bidding farewell to the Pringles Original...