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| Client | LIDL |
| Advertising Agency | BBDO |
| Photographer | Florian BÜTTNER c/o MONDAY IN MAY |
| Film Production | BWGTBLD |
"Magical Christmas Time. Wishes Come True" is the theme of this year's global Christmas campaign developed by BBDO Germany for LIDL. The commercial, directed by Oscar-winning filmmaker Tom Hooper, tells the story of a little girl who receives two magical bells from an elderly woman, which can grant wishes. Produced by BWGTBLD, the campaign focuses on kindness and the power of magic, aiming to inspire viewers, according to LIDL, to share the...
