70SEVEN GMBH & CO KG

Peter FEHRENTZ c/o 70SEVEN took over photography and direction for the new LOJA lamp collection by Midgard

The new work by Peter FEHRENTZ c/o 70SEVEN captures the poetic aura of Midgard's LOJA lighting family. Designed by Sebastian Herkner, the LOJA series combines sculptural elegance with interactive design – and, thanks to its paper shade and hand-blown glass cylinders, emits a soft, finely adjustable light.

"Peter Fehrentz emphasizes the minimalist yet organic form and emphasizes its role as a sustainable statement for private and representative...