Citroën and BETC create a world of fun in their latest explosive campaign for the all-new Ami

'Wanna play?' Nick Bakshi, Creative Director at BETC, creates a world of fun for the all-new Citroën Ami in an explosive campaign

Nick Bakshi is an internationally award-winning American creative director living and working in Paris. He has been supporting the creative team at BETC for almost two years. During his career, he has worked at agencies in the US, France, and Italy for brands such as Coca-Cola, Heineken, Duolingo, Netflix, and Citroën.

As creative director for Citroën's new campaign, Nick Bakshi has created a world of fun: "Wanna Play?" – an explosive and...