WHETHER IT'S THE STATE OF THE WORLD, THE STATE OF PLAY. OR THE STATE OF OUR BRAND, WE ARE IN A TIME OF UNPRECEDENTED TRANSFORMATION, GROWTH, AND RECALIBRATION. OVERALL, LOOKING BACK AT THIS PAST YEAR AND ITS IMPACT ON OUR LIVES, ON SPORT, ON TOPICS OF DIVERSITY AND INCLUSION, WE SEE A LANDSCAPE THAT IS FOREVER CHANGED. AND WITH IT OUR BRAND DIRECTION MUST CHANGE TOO — MORE SPECIFICALLY, HOW WE CREATE IT AND WHO WE CREATE IT WITH. THE POWER OF THIS MOMENT OFFERS AN OPPORTUNITY TO RESHAPE WHAT IT MEANS TO BE AN ATHLETE, AN ARTIST, AND A SPORT BRAND.
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| DOP | Ismail Shallis (LDN) + Matt Hayes (NYC) |
| Client | adidas / Carolin Altmann |
| Production | Paige Dorian (NYC) & Kent&Co (LDN) |
| Advertising Agency | ABOUTKOKOMO GMBH |
| Creative Director | Jose Cabaco |
| Art Director | Grand Army (NYC), Nic Escobar +Jan Gensch (LDN) |
| Location | London and New York City |
| Casting | DEEBEEPHUNKY |
| Photographer | Ana Cuba (LDN) |
| PHOTOGRAPHER | NICK LAHAM (NYC) |
