The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.
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Creative Director | Monika Czesak |
Producer | Ola Raszczuk |
Post Production | Final Touch |
Styling | Joanna Peczkis |
Make-up | Justyna Szczęsna |
Location | Rafał Szczerbowski |
Model | Maja Salamon / Division |
Model | Davyd / System Mgmt |
Photographer | PAWEL FABJANSKI |
head desinger | Wojtek Harus |
photo assistant | Tymek Maciejewski |