The shooting was done in Iceland. Incredible light, low-hanging sun, vast open spaces and blue-white color palette are the ingredients from which we managed to conjure up breathtaking photos. The Olympic collection was inspired by associations with a winter expedition, ice, the Arctic, as well as extreme weather conditions and futuristic visions of the world in the face of global warming. Hence our proposal of a color palette based on pure white, ice blue (arctic blue) and sea navy blue, which strongly emphasize the national shade of red in details - says Wojciech Harus, main designer of the 4F Olympic collections about the creative process. 1/3 of the collection consists of materials obtained from recycling - in the elements of clothes there were used, among others, processed coffee beans, processed consumer waste. The tracksuits representing the Polish Olympic Committee were made of a material whose 36% of fibers come from recycling. Due to its structure, this material is very flexible and resistant to damage. It was also used to create functional shorts and parts of a hybrid jacket.
|Creative Director||Monika Czesak|
|Post Production||Final Touch|
|Model||Maja Salamon / Division|
|Model||Davyd / System Mgmt|
|head desinger||Wojtek Harus|
|photo assistant||Tymek Maciejewski|