PX GROUP for Wella Professional

'Make It You with Wella – A New Era Begins' – Global WELLA Campaign with Retouching by PX GROUP

With its new global campaign “Make It You”, Wella Professionals is opening an exciting new chapter – one that places self-expression, authenticity, and the power of individual beauty at the forefront. The campaign invites us to see hair as a language that not only reflects style but also expresses identity and the journey we are on.

“At Wella Professionals, the hairdresser has always been at the center of everything we do. With Make It You,...