News // 92 News by Image Nation
IMAGE NATION produced a new shoot for Porsche Accessories, showcasing Genuine Porsche Tequipment.
Photographed by Christian Brandes, the series was shot at various locations across Portugal, between Lisbon and Porto. Post-production was handled by Trey.
The imagery highlights a curated selection of Porsche Tequipment accessories and lifestyle products, presented in a clean, contemporary visual language.
05.08.2026
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“The First of a New Era” - Transportation specialist DAVID MAURER presents the all-electric SUV BMW IX3
The moment has finally arrived: Transportation photographer David Maurer puts the brand-new BMW iX3 in the spotlight. The photos were taken in Spain when the iX3 was still a top-secret prototype, hidden from the public eye.
"Factory security personnel were present throughout the entire shoot – a clear indication of the importance of this market launch for BMW," David Maurer tells us.
The BMW iX3, a fully electric SUV the size of an X3, is one of BMW's most important new electric vehicles – it represents the completely new generation built on the so-called "New Class" platform. With this, BMW is launching its next EV era full steam ahead into the future.
The first generation was still based on the standard X3 with its combustion engine platform. The new generation, however, was developed from the ground up as an electric vehicle. BMW unveiled the new iX3 in 2025 – making it officially the first production model built on the new "New Class" EV platform.
Sheer driving pleasure: A highlight is the "Heart of Joy"—BMW's name for the new central computer for driving dynamics. According to BMW, it coordinates steering, recuperation, and stability extremely quickly—and you'll notice this in the driving experience alone. "Recuperation"—or regenerative braking—in an electric car means that valuable energy is recovered during braking or coasting.
The new iX3 is built in a brand-new BMW plant in Debrecen, Hungary's second-largest city. BMW emphasizes more sustainable production and local battery assembly. Debrecen is located about 200 km east of Budapest and is currently developing rapidly into a major European e-mobility hub. Battery manufacturers and suppliers are also investing heavily there.
"The First of a New Era."—The main international campaign for the new BMW iX3 was created by Jung von Matt Hamburg. More BMW than ever.
18.05.2026
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The Volkswagen Caravelle campaign presents the vehicle as the ideal companion for professional passenger transport and active leisure pursuits. The versatility and robustness of the new generation are unparalleled, according to the campaign's central message. It was produced by Image Nation, Barcelona, at various locations in Spain. Image Nation was commissioned by the advertising agency Scholz & Friends.
The Hamburg-based agency Scholz & Friends serves as the global lead agency for VWN (Volkswagen Commercial Vehicles) and is responsible for the strategic planning and execution of major market launch campaigns. Creative Director Martin Keipert and Wiepke Heide, as well as Producer Miriam Wieners, are key figures in this endeavor.
A central theme of the series is the seamless integration of e-mobility into both professional and private life. This is illustrated, for example, by images showing people charging the vehicle at modern charging stations while simultaneously interacting with the car. The vehicle also cuts a fine figure as a luxurious shuttle or a robust delivery van.
GoSee : volkswagen-nutzfahrzeuge.de
17.03.2026
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