News // 83 News by Image Nation S.L.
In the new campaign for the leading Swiss airline SWISS, the agency thjnk focuses on excellent service and a seamless customer experience. The new slogan "Swiss all the way" encapsulates the entire guest journey. From booking in the app to moments of tranquility and culinary enjoyment on board, all the way to the extra mile taken by the cabin crew. The campaign’s promises are brought to life emotionally through a warm, cinematic visual language. For the print visuals, Australian photographer Saskia Wilson, known for her highly emotional imagery, was chosen, with production handled by IMAGE NATION in Spain.
The focus is on the small details and human moments that make the travel experience unique and personal, while taking a modern approach that avoids familiar clichés. The images reflect the emotional journey of travel, harmonizing with the cinematic quality of the entire campaign.
Responsible at Thjnk Zürich: Alexander Jaggy, Pablo Schencke (Creative Director), Tobias Röben, Artur Deyneuve, Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Daniela Bär (Copywriting), Susanna Fill, Fabian Esslinger, Isabelle Hauser (Art Direction), Lea Scherz, Julien Le Goff, Josephine Jeanguenin, Laura Starace (Graphic Design), Andrea Bison (Managing Director, Consulting), Claudia Ziltener, Romaine Brunner, Anoushé Dastmaltschi, Marisa Studer, Lukas Steiner (Consulting), Gordon Nemitz (Managing Director, Strategy), Carole Räber, Fabienne Peyer (Strategy), Thomas Nabbefeld, Laura Früchtenicht, Marcus Wetschewald, Katja Sluyter (Producing, Art Buying), Caroline Milecki, Irem Nisa Dogan, Judith Sievers, Julia Raatz, Philipp-Morten Gohla, Thomas Giang, Tim Kuphaldt (Social Media).
25.02.2025
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The VOLKSWAGEN TAYRON waits patiently on the beach while you ride the wave..... The new Tayron is both developed and built in Wolfsburg - and is looking forward to discovering the world with you. It complements the Volkswagen SUV family and impresses with its smart details and sporty design.
Marc Trautmann photographed the Tayron on the beach. He was commissioned to do this by the DDB agency. IMAGE NATION was responsible for the production.
From the striking front to the door panels in body color and the four different and optional 20-inch alloy wheels - the Tayron knows how to seduce. And let's not even talk about its space: “In the new Tayron, it is possible to adapt the second row of seats to suit your circumstances. As a five-seater with up to 885 liters of space for your luggage, as an eHybrid - also for up to five people and 705 liters of space in the trunk - or for seven people with a trunk capacity of 850 liters. What's more, you can fold down all the seats to create an almost flat load floor - the optional original cargo elements prevent the load from shifting when you need the entire load compartment volume.” we quote VOLKSWAGEN.
Image Nation, based in Barcelona, Spain, is a multilingual production company specializing in still photography and film shoots.
CREDITS
IMAGE NATION S.L. for Volkswagen Tayron
Production Image Nation S.L.
Advertising Agency DDB
Photographer Marc Trautmann
12.11.2024
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The TONIEBOX or TONIES offer endless interactive listening fun without bright screens, scratched CDs or complicated controls. Piet Truhlar photographed the current motifs with cheerful little talents. The production partner for the shoot in Spain was GoSee member IMAGE NATION.
With their music and radio play boxes for children, founders Marcus Stahl and Patric Faßbender are writing a success story straight out of a book. First the two Rhinelanders conquered German children's rooms with their Toniebox, then they went to the Frankfurt Stock Exchange, followed by expansion into the USA.
The Toniebox was specially developed for children aged 3 and over and is a great companion for independent play. The controls are tailored to small listeners (and small hands) so that children can easily adjust the volume, fast-forward, rewind and change stories themselves.
The styling was done by Stephanie Franzius, hair and make-up by Arabel Decker.
GoSee : tonies.com
07.11.2024
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