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News // 4 News by Jan Ruinard Productions

Sportier, more modern and more digital : JAN RUINARD PRODUCTIONS in charge of the shoot for the new BMW X3 & X4 Competition, photographed in the port of Rotterdam

With a facelift, improved equipment and optimized range structure for the customer, BMW has given its successful BMW X3 Sports Activity Vehicle (SAV) and BMW X4 Sports Activity Coupé (SAC) a comprehensive refresh for the second phase of the model cycle. JAN RUINARD PRODUCTIONS was in charge of the press and catalogue shoot by photographer Uwe Fischer in Rotterdam.

“Two years after the launch of the first BMW M high-performance models for the BMW X3 Sports Activity Vehicle and the BMW X4 Sports Activity Coupé, the BMW M variants of the SAV and SAC for the mid-size segment are now undergoing a comprehensive refresh. The press catalogue was shot in the Netherlands at remote and deserted locations by Uwe Fischer and produced with pleasure by us,” Producer Jan Ruinard tells GoSee.NEWS.

The market launch of the BMW X3 & X4 Competition is planned for late summer 2021. The new models will celebrate their world debut at the Chengdu Motor Show in China (27 August through 5 September), and the European premiere will take place at the IAA in Munich (7 through 12 September).
06.07.2021 show complete article


JAN RUINARD PRODUCTIONS presents MASSIMO DUTTI S/S 2021 with Merlijn Schorren in front of the camera – a remote production in Amsterdam for a fashion client from Madrid

JAN RUINARD supported the production to visually realize the MASSIMO DUTTI S/S 2021 collection. For the client in Madrid, Merlijn Schorren was shuttled to a beautiful location in the heart of Amsterdam. Behind the camera stood fashion photographer Annemarieke van Drimmelen (MA World Group) and videographer Michelle Duijn. The production company was Lighthouse Photoagency from Madrid.

Massimo Dutti’s very own creation concept stands for the urban, contemporary, practical, elegant, and up-to-the-minute woman of today. Massimo Dutti was founded in 1985 and was acquired by Inditex in 1991. It now has over 790 stores in more than 75 markets.
11.04.2021 show complete article


JAN RUINARD PRODUCTIONS : Electric cars can’t go far? The Ford Mustang Mach E proves the contrary in a cool commercial by Director Martin Bennett for GTB

Director Martin Bennett filmed a lively and thrilling feel-good film for FORD MUSTANG, which reflects the attitude and character of the brand-new, fully electric Mustang Mach-E. JAN RUINARD PRODUCTIONS supported the film shoot in the Netherlands (Amsterdam & Rotterdam) last summer. The agency was GTB with Ruth Oates & Eleanor Cooper. 

So many others were part of it, thanks to all local crew : Paco Kumar (Focus Puller), Tobias de Haan (2nd AC), Frank van Hekken & team (Sparks), Igor Teljukov & Ronnie Paul (Russian Arm), Vic Olsen, Phil Woodward, Chris Dinesen, Annemieke de Vries, Sandra de Boer, Lotte van de Laar, Wouter de Vries, Sofia & Soraya van Vliet, Juul van de Laar, Spek en Bonen Catering. Special thanks to Ford Motor Company – James Powell and Stefan Tinnemann, Mustang Mach E Product & Go-to-Market Manager Europe.
08.03.2021 show complete article