'Why not shoot in Rotterdam this time?' JAN RUINARD PRODUCTIONS asked Torsten Gatterdam, creative director of MEY & EDLICH, one of the leading German online shops for stylish and sustainable men's fashion. Mey & Edlich is the oldest German mail-order company still in operation and was founded in 1870 in Leipzig. Today, the brand belongs to Walbusch Walter Busch GmbH & Co. KG.

After visiting Amsterdam in 2021, the brand wanted to work again in the capitol of the Netherlands : "After we suggested to come to Rotterdam this time, we sent over an extensive location overview of this city from our files. This included the beautiful beach area only 30 km outside the city center, sailing clubs and marinas, all architectural highlights of Rotterdam and an abundant number of other places in the city center."

Eventually the creative team of Mey & Edlich worked for three weeks in Rotterdam, the first half with photographer Torsten Ruppert and the other half with photographer Bodo Rickassel.

"Again it was a pleasure working for the Mey & Edlich team and we are overjoyed to see the pictures and videos of spring/summer 2025 collection are out now for everyone to see." JAN RUINARD PRODUCTIONS.

GoSee : mey-edlich.de

 
19.03.2025 show complete article

The exclusive clothing collections and ball gowns from SHERRI HILL are designed to accentuate the female figure. The American designer gained fame thanks to the many Miss USA, Miss Universe and Miss America candidates who have won titles in her gowns. SHERRI HILL clads Hollywood stars and celebs for appearances on the red carpet, including Kendall Jenner, Kylie Jenner, Selena Gomez, Carrie Underwood, Miranda Lambert, Carmen Electra and Bella Thorne. Chosen by the team as the location to stage the new collection amid an ocean of flowers was the city of Amsterdam, for which they booked JAN RUINARD Production & Location Services in the Netherlands.

“So… every now and then, you get this client over in your city who makes you smile and realize what a fun job it is to accommodate these people. End of July 2023, I was contacted by the American company Sherri Hill Inc, a globally active company specialized in prom dresses as well as wedding, gala and ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So, I told them that the dahlia fields would still be in full bloom in Holland in September and that we could hire a professional flower stylist while shooting in the streets of Amsterdam along the canals. Before I knew it, the whole Sherri Hill team flew to Amsterdam from different places in the US, bringing with them three very talented and beautiful models.

And, at the same time, eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides their sheer beauty, they were also quite large – so we couldn’t use normal clothing racks! Which is why one of my assistants built a special construction in the styling room at the hotel using scaffolding pipes so we could hang the dresses on them. We also prepared our motorhomes so we could hang and transport all these wonderful gowns properly. It was so much fun having these nice people over, and it has been a pleasure for me to produce this job. I immediately bought a prom dress myself!”

Jan Ruinard Productions is a full-service production & location company for photography, (online) videos, new media and everything in between based in the Netherlands (Amsterdam & Rotterdam). We provide services tailored to the needs of Dutch teams worldwide as well as for international photographers, directors, fashion brands and production companies working in Holland. For our clients, we manage organization and production from A to Z – including premium location services – for automotive, fashion and advertising productions alike.
21.11.2023 show complete article

Rotterdam is known for its modern architecture such as the Cube Houses, the Erasmus Bridge and numerous skyscrapers, which is why it was just chosen by MASSIMO DUTTI as the backdrop for a shoot. Male model Liam Kelly was photographed by Hunter & Gatti c/o KRISTINA KORB. The service production company was GoSee Member and Rotterdam specialist JAN RUINARD PRODUCTIONS.

“With their most recent Massimo Dutti excursion, the photography duo captured a certain urban grit. Hunter & Gatti not only shot stunning photos for the Spanish brand but also a video starring Liam to go with them. Massimo Dutti’s latest editorial is focused on tailoring : the fashion label presents timeless wardrobe staples such as the double-breasted blazer alongside further pieces for men, from a blue micro-textured wool suit blazer and trousers to accessories and footwear, including nappa leather monk shoes,” JAN RUINARD PRODUCTIONS tells us.
15.08.2022 show complete article