Creative Director and AI artist Jeannette BERGEN c/o VISUALEYES ARTISTS created an AI-generated campaign for Swiss underwear manufacturer CALIDA. The aim was to explore and challenge the boundaries and creatively test the possibilities of artificial intelligence for the visual depiction of underwear. The campaign also underscores the ongoing digitalization process to position the company for the future and prepare for upcoming market demands.

“For Calida, I had the honor of realizing social media campaigns with AI-generated images in three small series showcasing the summer essentials: light and airy like a summer breeze, in complete harmony with nature in the sporty and dynamic atmosphere of a tennis court. The motifs with oversized props, like the giant white flowers here, show my typical style: a clean, photorealistic look combined with surreal or exaggerated elements,” Jeannette tells GoSee about the campaign. “In the short term, I’ll also be focusing on integrating real...