With “There when it matters,” Sparda Bank launches a new brand campaign, bringing together all eleven regional Sparda banks under one unified appearance. Developed by Grabarz XCT, the campaign focuses on proximity, reliability, and a humorous take on the defining moments in life.

Alongside the film production, Anne Moldenhauer captured the campaign on set, translating the scenes into an authentic visual language. Her motifs pick up on the narrative moments of the films and condense them into striking key visuals.

 
08.04.2026 show complete article

BMW ConnectedDrive is BMW's digital system that connects vehicles to the outside world via a built-in SIM card. It bundles services, apps, and driver assistance systems for enhanced comfort, safety, and entertainment. Key features include real-time traffic data, remote control via the My BMW App, the Digital Key, and the Connected Package Professional.

The current BMW ConnectedDrive campaign was photographed by Felix Aliberti.

The campaign promotes the option of flexibly equipping the vehicle with new entertainment features even after purchase. It is aimed at customers who want to use their car as a digital living space – whether for music while driving or for gaming and video during breaks.

BMW ConnectedDrive Services form the basis and are often included as standard equipment, while extended services can be booked via the ConnectedDrive Store. While iDrive describes the physical operating concept (screens, controller, voice control), ConnectedDrive represents the underlying digital content and connectivity.

The campaign for the BMW ConnectedDrive upgrades (“Unlock More Entertainment”) is being managed by the agency group The Marcom Engine. This is not a traditional single agency, but rather an agency model tailored specifically for the BMW Group. The network includes agencies such as Monks (digital production and content), Serviceplan (creative strategy), and the Dentsu Group (media planning through its subsidiary iProspect). For Monks, Creative Director Mario Zaradic and Creative Director/Artist Moe Qubia were responsible for the campaign.

The campaign is characterized by the fact that it is not a typical one-off project, but rather part of an ongoing content factory for the European BMW markets, which is highly data-driven and personalized.

Felix Aliberti is represented by the Hamburg-based agency SEVERIN WENDELER.

 
21.03.2026 show complete article

Felix ALIBERTI c/o SEVERIN WENDELER photographed Canadian racing sensation and team owner Samantha Tan. Born on August 9, 1997, Samantha Tan is currently competing in the GT World Challenge America with her team Samantha Tan Racing.

Online we read : "BMW M Motorsport Ambassador Samantha Tan’s racing career appeared to be over before it even really began. In 2017, the 19-year-old crashed her BMW M235i Racing into a wall at the Pirelli World Challenge. The crash not only totaled her car, but also her self-confidence. On top of that, comments on social media were relentless. Online, she was confronted with old prejudices that questioned a woman’s place in racing. But the young Canadian, a child of Asian immigrants, was used to defying stereotypes. Rather than surrendering, she resolved to keep pursuing her ultimate ambition—to make a mark in the world of motorsport." bmw-m.com

Samantha is a global ambassador for BMW M Motorsport, and she owns the ST-Racing team together with her father Kenneth Tan.

BMW M is part of an outstanding motorsport history and stands for top performance with passion. And that every day - on the road or on the racetrack. The passion of the engineers makes BMW M a pioneer in the combination of authentic motorsport functionality with exclusive and sporty aesthetics.

GoSee : bmw-m.com

 
06.03.2025 show complete article