News // 43 News by Jonathan Schule
At MERCEDES-BENZ you will find 'digital extras' for remote, navigation, charging, GUARD 360° and entertainment. They are either included in your package when you buy your new car - or you can easily purchase them later via the me Store.
To promote the smart service, JONATHAN SCHULE photographed the campaign shown here on behalf of the agency Philipp und Keuntje.
An important theme of the campaign isthat this is not just a gimmick but actively supports you, for example, in maintaining your vehicle. Classic refueling, electric charging stations, maintenance, .... all of this is increasingly digitally networked and elegantly controlled via your cell phone.
The production was organized and implemented in close cooperation with SEVERIN WENDELER.
13.11.2024
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For Mercedes-Benz Global Training, transportation and people specialist Jonathan Schule shot an image pool at the Munich branch. Created in two production blocks were more than 80 motifs. Mercedes-Benz Global Training is the training service provider for all retail employees working for the Mercedes-Benz brand.
“The goal was to cover all fields of work and provide a comprehensive overview of all job profiles,” says Jonathan Schule, photographer. “Whether e-training or in a classroom: tailored training concepts foster and challenge trainees while providing them with practice-oriented expertise and ensuring maximum motivation. This is not only beneficial to the individual employee but also to the entire team – and ultimately our customers,” we learn from Mercedes-Benz.
Based in Stuttgart, Jonathan Schule photographs for clients such as Adelholzener, Audi, Continental, Deutsche Bahn, the German Ski Association, DHL, MasterCard, Mercedes-Benz, Mercedes-Benz Vans, Nike, Nikon, and Porsche, among others.
Production took place in-house, with post production in the hands of Jenny Cremer.
21.10.2024
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Exploring the new, pushing the envelope of what is possible… constantly combining new techniques for ever-new creations … For this series with the Land Rover Defender, numerous backplates and domes were shot by photographer JONATHAN SCHULE in the Swiss mountains.
Captured in this way, the beautiful images and footage were loaded into the Gybow System at Cinegate Studios in Hamburg to project the domes onto the vehicle – resulting in perfectly natural lighting and reflections to match the respective background.
The series was retouched by Protokoll Studios in Hamburg.
26.02.2024
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